Conclave to show printers 'potential new revenue streams'

Noel D'cunha, deputy editor of PrintWeek India said the emphasis will be "on match-making between printers and buyers and how to enhance the power of print."

The Conclave will witness three power-packed presentations in the pre-lunch session. 

This includes a talk by Josy Paul, chairman and national creative director, BBDO India, who will highlight print technology in action based on his recent experiences at Cannes. BBDO has master-minded the world-wide campaigns for P&G, General Electric and Blackberry. 

As Josy Paul said, "The overarching theme of our campaign is to bring to life our client's commitment to innovation that improves the quality of life of every Indian." He added, "What makes the GE involvement special for the print industry is, the first phase of the campaign was completely print-based. The art was out there in newspapers, magazines, out-of-home including innovative outdoor, building wraps and even aircraft wraps."

A star speaker is Tarun Rai,  president of AIM and chief executive officer, Worldwide Media, who are publishers of titles like Femina, Filmfare, Grazia, Hello!, BBC Topgear, BBC Good homes, Lonely planet, Home Trends, BBC Knowledge and BBC GoodFood. Rai will make a presentation on how magazine printing and publishing is experiencing a renaissance. 

“Today, we are constantly bombarded by more than 3,000 media messages each day. One of the key findings that the AIM magazine survey revealed was that much of the media messages are noise. For the simple reason that audiences filter these messages,” said Tarun Rai- in an introductory session to the event.

He added, “We believe magazines engage and they engage best. They build brands and engage readers in a way that no other medium can.”

Indrajit Sen, executive director of Indian Outdoor Advertising Association and founder-director of Media Analytics and Designs, will focus on how print firms can and should connect with key suppliers and print advisers to help map out plans for the OOH segment, and to identify opportunities and explore potential new revenue streams to grow and develop the print business over the next year. 

In addition to the three presentations, there will be a heavy-duty panel discussion hosted by Gokul Krishnamurthy, editor of Campaign India, during the post-lunch session. This will have brand managers and printer buyers discuss the "power of print".

The PrintWeek Conclave is being hosted at the Grand Hyatt, Mumbai on 30 August and is expected to be attended by more than hundred delegates from all over India. For Conclave registrations, please contact: monica@haymarket.co.in

Click here to view the PrintWeek India Awards 2012 Jury Day picture gallery