Condé Nast onboards Sonia Kapoor as chief business officer

In her new role, Kapoor will be responsible for leading the sales teams in defining and delivering on advertising revenue targets, while shaping the company’s sales and marketing strategy and business growth. She will play an integral role in the delivery of all commercial revenue, including digital and print sales, branded content, social, video and events for the company.   

Kapoor will report directly to Sandeep Lodha, managing director, Condé Nast India.  

Sonia Kapoor, whose career spans over 25 years across digital, print, and broadcast media, steps into her new role with a wealth of experience. She has previously made notable contributions to Indian Express and Network 18, where she significantly led The Focus Studio as business head and executive vice president. Her most recent tenure was with Zee Media's Innovation Studio, where she drove the branded content monetisation strategy across all media assets. 

Condé Nast India is home to a number of well-known brands such as Vogue, GQ, Condé Nast Traveller, and Architectural Digest. The company also has a digital presence with Condé Nast's Technology Labs in Bangalore and Chennai, emphasising its focus on creating data-driven technology products and services across its global portfolio. 

Sandeep Lodha, managing director for Condé Nast India, expressed enthusiasm for Kapoor's appointment, highlighting her extensive sales experience and deep understanding of the digital ecosystem: “Embracing the evolving media landscape, Condé Nast India’s newly appointed chief business officer Sonia Kapoor brings vast experience in sales with a holistic understanding in selling solutions. With a profound understanding of digital dynamics and a track record as a seasoned leader, we’re thrilled to have Sonia on board. Her appointment signifies our commitment to innovation and client-centric solutions at Condé Nast India.”  

Kapoor added, “I am honoured to assume the role of chief business officer at Condé Nast India, where my primary focus is on driving revenue generation strategies and overseeing related business operations. Leveraging Condé Nast's esteemed portfolio and embracing innovation, I am committed to enhancing revenue streams, fostering crucial partnerships, and bolstering brand visibility to foster sustainable growth in this dynamic market across both print and digital platforms, thereby enriching our consumer engagement.”      

(Source: Campaign India)