Content-X by ppi to be a Wan-Ifra highlight

The editorial solution of ppi media, Content-X, will be one of the highlights at the company Booth 208 in Hall 5. “The editorial system is made for multi-channel publishing. The content is stored in a media-neutral format until it is published automatically on different channels, as required. Content, which has been created once, is never lost and can be used any number of times,” says Gerhard Raab, senior vice-president, international sales, ppi Media.

26 Aug 2015 | By Rahul Kumar

The company is targeting not just newspaper and magazine publishers, but also media companies, printers, corporate publishers and SMEs. “We regard India as a strong market. Especially since the Parliament elections, there has not only been new mood of invigoration in the country, but also, there have been clear signs that publishers in India are becoming more active and entering a renewed period of growth,” Raab explains.

“Early this year, we managed to attain an important new customer in Jagran Prakashan. They want to increase their growth with us. The large-scale project has already started and is working out accordingly. The Go-Live project will start in the first quarter of 2016.”

Raab says Wan-Ifra in Mumbai is important for the company as it provides the opportunity to discuss and listen to interesting perspectives of the latest trends. “India has become the second most important market for us after Germany, and so, the conference and expo is one of the most important and interesting events for us. And of course, we are looking forward to meeting ‘good old acquaintances’ as well as making new contacts,” he adds.