There has been momentous growth in the corporate gifting industry in the recent years with businesses realising its tremendous value and impact in nurturing B2E and B2C relations. Honing a strong gifting culture, the Indian gifting market is pegged at Rs 2,50,000-crore, out of which Rs 12,000-crore is owned by the corporate gifting segment, and continues to grow at the rate of 200% per annum. The ticket size of gifting has gone up as well.

India’s top B2B trade exhibition for the gifting industry, Corporate Gifts Show, is all set to return alongside Paperworld India and Interior Lifestyle India presented by Ambiente India at the Jio World Convention Centre (JWCC) from 12-14 May 2022.

Returning after a three-year hiatus, Corporate Gifts Show 2022 will showcase a plethora of gifts and merchandise to choose from. It will feature premium gifting products ranging across apparels, sportswear and uniform, bags and luggage, electronic and digital gifts, desktop accessories, grooming gifts, perfumes, fragrances and candles, advertising and promotional gifts, food and beverage gifts, premium and lifestyle gifts, as well as health and wellness.

Top companies including Adidas, Ad Gifts, Ambrane India, Attitude, Boat, Bombay Shaving Company, Classic Themes, I-Gear, Jack and Jones, Koras India, Mario Gallery, Only, Puma, Scott International, Seedeer India Pvt Ltd, Skechers, Techzo, and Vero Moda will be a part of this new edition hosted by Messe Frankfurt India and Netlink Solutions.

Ever since the pandemic outbreak, health and wellness products have seen unsurmountable demand and the gifting industry has adapted to it quite well. As personal well-being continues to remain utmost priority in the current scheme of things, the corporate gifting segment will be led by consistent market trends.

Customised gifts with personalised packaging are highly popular these days as they can greatly elevate the perceived value of any gift. For businesses, personalised gifting has proven to be a highly effective tool in captivating interest and making more meaningful connections.  

Alongside personalisation, the most important factor in gifting is the value delivery or “usefulness” of the gift. Value-driven gifting has become a global trend over time, inculcating unique attributes that provide a strong value to the receiver. Innovative, sustainable gifting and make in India products are great examples of value-driven gifting which can be an effective medium in attracting attention towards one’s brand.

Going forward, the focus of corporate gifting strategy for companies should be to deliver a unique and personal impression rather than just material delivery, as this will effectively allow them to stand out from the rest.