Dutta’s re-designation forms an integral part of company’s strategic plan to strengthen its position in the North American market and further its footprints. A series of other commitments are also planned for the market in specific.

 

Dutta has been associated with the company for nine years and has successfully led several sales and manufacturing teams. “In his new role as president, US operations, Sandeep Dutta is responsible for growing the business with enhanced products and service deliveries,” said Pankaj Poddar, chief executive officer, Cosmo Films.

 

As part of internal restructuring exercise, marketing and sales are now being led by Chuck Thompson and Ed Dorsey respectively. Both have long stints with the company. Seven to eight people are also being added to sales across different geographies in the US. The company has already invested one million dollars towards capacity expansion and facility up-gradation at Western Maryland Parkway site in Hagerstown, which manufactures thermal lamination films in BOPP, PET and Nylon. Its star products include scuff-free matte, linen, hi-tac for digital application and velvet films.

 

Production of velvet film, extensively used for lamination in the publishing industry and luxury packaging is being strengthened. A premium polyester film matched to reduce curl when laminated, introduced especially for the plastic loyalty, ID, and postcard market, has been launched and has begun to pick up. In the future, the company plans to start exporting this product and several others from the US manufacturing facility. It also plans to sell part of its global range of products in North American market, which includes direct thermal film, synthetic paper, PSA application films and several other packaging films.

 

Established in 1981, Cosmo Films is the largest exporters of BOPP films from India and largest manufacturer of thermal lamination films in the world.