“Labelexpo Europe 2013 was very encouraging for us. We had come looking for something and we think we have got it. We are relatively new to the business of labelstock and it was important for us to make a dent. We launched several products at the show like the direct thermal printing media,” said Tanuj Agarwal, senior vice president – international operation, sales and marketing, Cosmo Films.

“We have signed some deals already. The stands were so busy that most of us haven’t even been able to move around. The consumer psyche is that they are getting more quality conscious. The brand owners are therefore evaluating methods to work on the packaging and labelling designs,” he added.

Cosmo Films says that India might be growing but it is not very big in the label market. “China is the largest market in PS Label market in the world and comparison with them is not fair. India has just started evaluating the PS label market and it is a very small market compared to China and other regions. The wet glue label and the filmic labels are two different markets, and we do not foresee customers switching from one to another. Both markets will co-exist,” Agarwal said. The company recently ordered two lines of machines to double its production capacity. Also, the company plans to enter other Asian markets such as China in the next few months.