Countdown to Drupa: CMC to tap eCommerce segment with personalised packaging

According to Ranesh Bajaj of Vinsak, the CartonWrap has bagged multiple innovation awards for this fully automatic machine, which provides shippers and fulfilment providers to strategic and scalable handling and price advantage in e-commerce.

 

The CMC CartonWrap 1000 is a box on demand solution capable to wrap orders of single and multiple products using corrugate fed from a fanfold stack.

 

Bajaj explained, “The orders are scanned to create the box with custom dimensions, eliminating the void in the carton and the need to add additional filler materials. The order is automatically placed in the carton, the carton is sealed and the shipping label is automatically printed and applied to the parcel.”

 

Exhibiting at Hall 04 / Stall A33, CMC will also have CMC 400 Evolution envelope inserting system – “the single system for all formats.” “The optimised design allows a maximum rate of up to 25,000 envelopes per hour. Quick changeover allows C5, C6 and C4 (flats) formats to be processed with filled envelope thickness to 12 mm,” added Bajaj.

 

CMC with Xproma will also introduce the concept of Packvertizing at the show. Bajaj said, “The CartonWrap technology along with digital printing can create opportunities to produce personalised and customised messages on parcels that will truly capture consumer’s attention. In the growing segment of personalised packaging, Packvertizing is an ideal way for ecommerce merchants to increase the value of the shipping carton beyond just a box and a shipping label. Add holiday and birthday themed greetings, use QR codes to direct recipient to additional or complimentary offers, provide branding opportunities.”