Ricoh is in Hall 8A/ Stall B46.

Benoit Chatelard, vice-president, production printing, Ricoh Europe, said, “By harnessing the power of digital print and data, and by creating innovative new technologies for multichannel production and communications environment, Ricoh is providing new ways for any print service provider to transform, optimise and grow their business.”

Other live demonstrations include the new aqueous resin (AR) latex inks for the Ricoh Pro large format L4100 printer, and the increased finishing capabilities with the Watkiss PowerSquare 224 booklet-maker running inline with the Pro C9100 series, Pro C7100x series, and the Ricoh Pro 8100 series digital presses.

The company will also highlight the Ricoh TotalFlow Cloud Suite, a hosted portfolio of cloud-based services comprising carefully selected Ricoh software and Ricoh-endorsed third-party solutions.

At its stall, the company will have different zones showcasing applications suitable for a particular segment.

In corporate printing zone, applications on show will include promotional and personalised collateral, examples from a variety of different vertical markets, and use cases for alternative media, transactional print, monochrome printing and banners.

The commercial printing zone will concentrate on live end-to-end production and lean manufacturing with the Pro C9110 and Pro C7110x and supported by MarcomCentral job submission and Avanti MIS. Applications include banners, spot/gloss clear toners, printing on metallic/synthetic materials and packaging. In wide-format, applications will include indoor and outdoor signs and display graphics, interior decoration, photos and fine art prints, labels and packaging, and banner solutions.

The publishing zone will showcase digital print technologies and workflow for short-run colour trade book and journal production with examples from leading publishers, including HarperCollins and Reed Elsevier Group.

In direct mail/transactional zone, Ricoh will show why the rejuvenation of direct mail is such a great digital printing opportunity and why seamless integration across the full range of multichannel communications is so important. Ricoh has the complete solution for the segment.

In a industrial zone, Ricoh will focus on factory automation, the smart factory, track and trace, integrated industrial innovations and specific industrial verticals, especially automotive and healthcare.

In creative studio, emphasis will be on personalisation and maximising the range of marketing services a print service provider or marketing agency can offer to its clients. This includes using MarcomCentral for portal-based personalisation, FusionPro for variable data campaigns and cross-media workflow solutions, as well as clickable paper to bridge offline print to online content.

In the innovation zone, Ricoh will showcase the Theta 360S camera plus Ricoh’s own Virtual Reality goggles. In addition, lean and green consultancy services, including carbon balanced printing, inkjet head technology, digital signage and immersive projection will all feature.

“Ricoh will demonstrate new ways to ‘open new worlds’, with a focus on business transformation. We will be showcasing solutions in hardware, software and services for the graphic arts industry as well as corporate print rooms, publishers and marketing agencies. In addition, we believe visitors will be intrigued by the entire suite of new technology on show, from industrial inkjet to additive manufacturing and robotics,” Chatelard added.