Countdown to Drupa: Xerox to launch two inkjet presses

According to InfoTrends, a market research company, production colour inkjet prints will account for 57% of the total production digital colour page volume by 2019. Adding its weight to inkjet’s growing momentum, Xerox will launch two new inkjet presses, the Xerox Brenva HD production inkjet press and the Xerox Trivor 2400 inkjet press, at Drupa 2016., Business

29 Apr 2016 | By Rahul Kumar

Xerox is in Hall 8B/ Stall A62.

The first inkjet offerings from Xerox, the Brenva is targeted at the cutsheet inkjet market and the Trivor 2400 with the Xerox IJ print server powered by Fiery is targeted at the continuous-feed inkjet market.

The company said each would help print providers accelerate growth and drive the production of more high-value applications, such as direct mail, transactional, books and catalogs.

“We are focused on expanding our inkjet portfolio with more choices and greater capabilities for print providers to grow their businesses,” said Robert Stabler, senior vice-president and general manager, global graphic communications business group, Xerox. “With the addition of Brenva and Trivor 2400, we’re making inkjet more accessible and affordable to a larger number of print providers.”

Carving out a space in cutsheet inkjet market

With Brenva, Xerox is targeting the space that sits below the gap between high-end toner and low-end inkjet presses. The new press combines the cost effectiveness of inkjet with the flexibilities of cutsheet to address the needs of print providers in the light direct mail, transactional and book markets. Incorporating many of the paper-path components of Xerox iGen, according to the company, Brenva offers best-in-class automation and reliability features to maximise press productivity, including:

  • An inline spectrophotometer to assist with calibration and profiling
  • Object-oriented colour management to distinguish text, graphics and images and optimises the image quality of each accordingly
  • K-only mode so it will run as a cost-effective monochrome press

Flexible for today, scalable for tomorrow

The Xerox Trivor 2400 provides printers with a platform built to grow as business demands increase, with the same machine scaling up for more speed, volume and solutions. The Trivor 2400 press combines high performance and increased speed (551 ft/168 metres per minute in colour; 656 ft/200 metres per minute in monochrome) in a small footprint. The press will allow print shops to move into catalogs, magazines and colour books, giving customers more flexibility. Engineered-in automation ensures reliable image quality, including inline density optimisation, clear pixel technology, and missing jet detection and correction.

A new print server developed in partnership with EFI, the Xerox IJ print server powered by Fiery, will handle multiple data streams for various application types.

The company will start taking orders for the Xerox Brenva at Drupa. Shipments will begin the following quarter.