Creatique installs three Fujifilm Acuitys to create value-addition in thermoforming

Creatique Esporre began its journey in 2012. Amarjeet Kaur, managing director at Creatique says, "We opened the doors of the company to provide creative designs with a uniqueness of design to achieve the goals of our clients. The name Creatique is a combination of Creative and Unique." After the initial investments in wide format kit, the Fujifilm Acuity was installed in 2016.

Inderjeet Singh, the director at Creatique who is a professional architect has a very clear roadmap for the future. He says, "In the next three years, we will be among the top five Indian companies in applications, backlight and signage industry."

This is where the Acuity has benefitted Creatique. Singh said, "What changed things for Creatique was when Fuji announced they would produce thermoforming. Apart from the fact that it is high quality, it is also saving us on labour time and on materials involving lamination and sticking prints onto panels."

Singh said, "The ink has elongation properties of 300%-400% when heated, and returning to its normal state once cooled. Plus there is no crack in the product due to the Fujifilm Sericol's new ink's flexibility and ability to heat and cool without cracking or flaking."

Amarjeet Kaur, the managing director at Creatique said, "Today, thermoforming is very much in demand. Thanks to the Fujifilm Acuity our work is about 300-400 accurate, even when we bend the sheet. In one of the samples, we have rendered two layers that is CMYK and white printing, this particular sample helped us procure a campaign for a brand which sought thermoforming with backlit."

The thermoforming ink is designed to be applied to flat plastic sheeting, which is then removed and placed in a mould that is heated up so the ink takes the shape of the mould before being cooled.

The Creatique projects are customised, all the projects are challenging and there is a huge amount of client appreciation for the projects. Singh said, "Sometimes in the quality, shapes and delivery for all kinds of markets that include display graphics, signage, POS, P4P and packaging."

The key advantage, in this day and age where "everything required in two minutes", according to Amarjit Kaur is how her team is now capable of producing 1x1.5m completed panels in around 10 minutes, when previously these jobs would have taken more than 10 minutes before finishing. Creatique has been taking on jobs requiring a variety of materials, including wood, foamex and board.

Fujifilm’s ink, printhead and curing systems deliver near-photographic prints on a wide range of flexible and rigid media for both indoor and outdoor roll-to-roll and rigid media (up to 13mm thick), including display graphics, signage, decals, environmental graphics and package prototypes.

Large-format printing has for some time been expanding away from the traditional graphics markets. Creatique in partnership with Acuity is a solid partnership which has been using Fujifilm's ink and application knowledge to develop solutions that allow these systems to be used for different applications.

Fujifilm India will be present in PrintPack India at Hall 7/Stall D-12A.