CRED, a credit cards-focused fintech platform, has launched an Out of Home (OOH) and activation campaign to encourage financially responsible behaviour and signal the perils of going overboard during the festive season.

Titled Don’t Drink and Swipe, the campaign will go live on digital screens across high traffic locations, residential areas and establishments in Mumbai, New Delhi, Bengaluru, Hyderabad, Chennai, Kolkata and Pune till January 11.

The campaign, conceptualised by CRED and executed by Max Publicity (a unit of Tribes Communication) and Rapport Outdoor Advertising, features a credit card colliding with a POS machine with the message - Don’t Drink and Swipe. According to the company, the artwork showing broken screen create a dramatic impact to convey the message of using the credit card responsibly.

The campaign is a part of CRED’s ongoing Cheer Days festival, which includes exclusive rewards, jackpots, surprises topped with daily activities.

Trupthi Shetty of CRED, said, “At CRED, we encourage financially responsible behaviour with rewards, CRED coins and exclusive offers. With the innovative Don’t Drink and Swipe campaign, we are solidifying the message of using credit cards wisely while celebrating the festive season.”