The new facilitiy will act as the company’s local base of operation in western India, having office as well as warehouse. 

The company cites benefits of the new branch location including proximity of shipments, controlled storage facility and more space as the business is growing.

Mohan Pailwan, AGM says, “This is a part of our growth initiatives, we will have more spacious office than it had in the old location, and also a new warehouse as well as new opportunities to engage with the local printing and packaging community and business people.”

At Interprint Expo, Ranesh Bajaj, director marketing, Vinsak had pointed that the company would be focusing on the Tier 2 cities in the 2013 fiscal. “Tier 1 is getting saturated at a fast pace. Of course, the best bet forward is to focus on the Tier 2 and 3 markets. In 2013, we plan to hit the tier 2 market more aggressively. One of the target markets would be the packaging printers in the region,” Bajaj had said.

The move to Rabale seems quite in line with this business strategy of the company. Rabale is also home to one of the biggest industrial belts (MIDC) employing over 5,000 workers. An added attraction of factories located in Rabale is that it lies out of octroi limits