Cross-media event will focus on ROI

More than 100 exhibitors and a raft of high-profile speakers will address delegates at the event at London's Business Design Centre on 3-4 September.

13 Jul 2012 | By Samir Lukka

Cross Media 2012 aims to provide marketing professionals, commercial printers, publishers, advertising and creative agencies with a better understanding of the commercial opportunities open to them, and to help industry professionals explore how cross-platform campaigns can boost return on investment.

The event will be divided into three zones: print, publishing and innovation; design and creative media; and digital and direct marketing. Exhibits and seminars will look at current capabilities and potential of print, web, direct mail, email, SMS, PURLs, QR codes, mobile, video and social media for use in campaigns.

Seminar theatres in each zone will feature presentations, discussions and demonstrations, on cross-media strategies.

Cross Media 2012 marketing director Nick Craig Waller said the response and support the event had so far received from across the print and marketing professions highlighted the need for such a dedicated event.

To register for the show go to www.crossmedialive.com

This article originally appeared at printweek.com