Curtains for Ipex due to changing market conditions
The demands of the constantly evolving print technology seems to have claimed its first major victim as Ipex, the international print technology and equipment event, is to close after a period of consultation with the industry.
27 Jun 2018 | By Amogh Dikshit
Event director Rob Fisher said: “Through Ipex, we’re proud to have played a role in an important and diverse industry, and to have supported a brand that has such a long history.”
Fisher cited the changing market conditions and appetite for a large-scale event which focuses on print in action as the challenges that obstructed its continuity. He said, “Having engaged with a range of exhibitors and partners to evaluate the options for Ipex, we have concluded that the requirements of the industry no longer match our own in terms of the cycle, scale and what is required to help us further support and fully invest in the brand.”
The last edition, Ipex 2017, took place at the NEC in Birmingham. Over 150 companies from 20 countries exhibited to showcase the latest solutions in print technology and equipment, while over 7,000 visitors attended. “We enjoyed organising and delivering Ipex 2017 and received positive feedback from exhibitors, many of whom recorded excellent levels of interest and sales at the event,” said Fisher.
One of the longest-running printing and graphic arts trade shows in the English speaking world, Ipex served both the UK and the international print industry.