Dabur enters premium tea market with Dabur Vedic Tea

Prashant Agarwal, marketing head, health supplement, Dabur India, said: “After the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, we are now excited to launch our latest product Dabur Vedic Tea packaged black tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri and Darjeeling, combined with the goodness of more than 30 Ayurvedic herbs. It will give you a cup of tea that is irresistible in taste, aroma and colour.”

Dabur Vedic Tea contains Ayurvedic herbs like tulsi, ginger, cardamom, etc. These real herbs are distinctly visible with the tea leaves and they do not contain any flavours.

Dabur Vedic Tea, which is being launched on India’s homegrown eCommerce marketplace Flipkart, will be available in three SKUs: 100-gm for Rs 60, 250-gm for Rs 150 and 500-gm for Rs 295.

“We have launched the most critical and important ingredient of every Indian's household kitchen. Dabur Vedic Tea, made from a curated blend of premium tea leaves. We profoundly look at digital smoke signals and take direction in areas where we can delight consumers with unmet, unarticulated demand and craft our proposition accordingly. It’s a sheer delight to launch this product and I believe the Vedic Tea will be immensely loved by the consumers,” Lavesh Dewangan, brand manager, Dabur India, said.