The initiative was flagged off at the 36th Battalion, BSF Headquarters, Knowledge Park-V, Greater Noida, Uttar Pradesh, by Commandant Mr Des Raj and Dabur’s global head of operations and chief sustainability officer Rahul Awasthi.

Awasthi said, “As the country's leading manufacturer of Ayurveda-based products, Dabur has put in place several initiatives to protect and conserve the country’s vast herbal wealth. We have a proud tradition of innovation, not just in product development but also in environmental sustainability. Through this initiative, we aim to not only contribute towards enhancing the green cover of our nation but also foster a culture of environmental stewardship within our communities. Every tree planted today symbolises our collective responsibility towards Mother Earth and our commitment to a healthier, more sustainable future.”

“The plantation drive will involve local communities and environmental organisations, fostering broad participation and raising awareness about environmental conservation. This collaboration aims to set a new standard for corporate and security forces working together on environmental initiatives contributing to climate action and enhancing ecological balance,” Awasthi added.