A new TVC, conceptualised by O&M, featuring the actor has been launched to highlight how Dabur Red Toothpaste uses the power of modern-day science to extract the best of Ayurveda. In the TVC, Bachchan plays a double role, that of a science man and an ayurveda expert, where he talks about Dabur Red Paste as the perfect blend of modern Science and Ayurveda. 

Mohit Malhotra, CEO, Dabur India, said, “We are thrilled to have Amitabh Bachchan on board as the new face of Dabur Red Paste. Dabur Red Paste combines the best of traditional Ayurveda and modern-day Science to offer our consumers complete oral hygiene. Amitabh Bachchan, with his high level of trust, popularity, credibility, and his unique ability to connect with both younger and older generations, perfectly embodies the brand values of Dabur Red Paste.”

Piyush Pandey, chairman of Global Creative & Executive Chairman, Ogilvy India, said: “Working with Bachchan has always been an absolute privilege. I’m delighted that we have got an opportunity to collaborate with him for our partners at Dabur.”

Abhishek Jugran, vice-president-marketing, Dabur India, said “Dabur Red Paste has been our flagship brand and a proud son of the soil fondly referred to as desh ka laal with consistent market share gains year on year. The campaign lays out how Dabur Red Paste is a perfect amalgamation of Ayurveda proven with modern science making it the perfect solution for your Oral Care.”