The first phase of construction of this new facility – which has been planned under the Mega Projects Scheme of the Madhya Pradesh government as well as the Central government's Production-Linked Incentive (PLI) scheme – is scheduled for completion by the end of 2021-22 financial year. Located in the SMART Industrial Park near Indore, this unit would provide direct cum indirect employment to around 1,250 people initially and over 3,000 people at the end of the final phase.

“This is the largest single investment by Dabur in Madhya Pradesh, and is a clear commitment on our part towards promoting the traditional science of Ayurveda. We have a clear growth strategy in mind and in order to achieve our ambitious goals, we need modern, state-of-the-art, high-performance plants. This new facility will provide us the space needed to rapidly expand our production capacity to not only satisfy the growing demand for Ayurvedic products and medicines but also develop and launch innovative food products for the future. The new factory is a step forward towards strengthening our position as the world's largest Ayurvedic products and medicines manufacturer and a market leader in Indian foods and beverages category,” Mohit Malhotra, chief executive officer, Dabur India, said.

Since the Covid-19 outbreak, demand for Ayurvedic products has seen a rapid growth. Building on its 137-year-long heritage, Dabur has been developing products based on Ayurveda to support the consumers' growing need for holistic health and well-being. “This significant investment reflects Dabur's confidence in the future of Ayurveda and our commitment to Madhya Pradesh as a strategic manufacturing hub," Shahrukh A Khan, executive director-operations, Dabur India, said.

Spread over 51 acres of land, this new plant will become one of the largest manufacturing facilities for Dabur worldwide and possess cutting edge technology to make world class products. “The plant would feature fully automated processing and packing lines as well as state-of-the-art warehousing infrastructure to optimise supply chain and quality management. With its stringent quality control mechanism and highly hygienic production environment in place, consumers can be sure that products coming out of this factory will offer best-in-class quality while adhering to world class good manufacturing practice standards,” Khan added.

As part of Dabur's strong commitment to "Green Company" principles, the new facility will incorporate energy conservation in its design and operation. Special focus is also being given to the environment with the company planning to construct an energy efficient building besides deploying state-of-the-art technology for effluent treatment. Dabur will also extend its corporate social responsibility programmes to the local community as part of its commitment to community development in areas where it operates.