“Our business has scaled up in South India and today accounts for around 18-20& of Dabur’s domestic business. With South India’s contribution increasing, we have decided to establish a new manufacturing facility there to better cater to the local demand. The Board today approved an investment of Rs 135-crore for establishing this greenfield facility. This is not only an opportunity to bring more jobs to the region, but also allows us to further expand our manufacturing capabilities and meet the growing need for Dabur products in South India,” Mohit Malhotra, chief executive officer, Dabur India, said.

This project will mark Dabur’s first investment in South India and will add to its existing network of 13 domestic manufacturing locations.

As part of Dabur's strong commitment to green enterprise principles, the new facility will incorporate energy conservation in its design and operation. Special focus is also being given to the environment with the company planning to construct an energy-efficient building besides deploying state-of-the-art technology for effluent treatment.