Dabur Vatika forays into face wash category
Dabur Vatika, India's most trusted natural personal care brand from the house of Dabur, has announced its foray into face wash category with the launch of Dabur Vatika face wash range. The range has been launched with Flipkart, India’s leading eCommerce platform.
22 Sep 2021 | By Rahul Kumar
The new Vatika face wash will be available in a 150-ml SKU
The new Vatika face wash will be available in a 150-ml SKU. It comes in three variants – Vatika Neem Purifying face wash, Vatika Sandalwood Illuminating face wash and Vatika Honey Moisture Boost face wash.
Rajat Mathur, AGM, consumer marketing, Dabur India, said, “Vatika has always recognised and strived to meet the ever-evolving needs of our consumers. We are excited to strengthen our Vatika portfolio with the launch of new Vatika face wash. Be it hair oil or shampoo, Dabur Vatika has evolved as the preferred personal care brand for millions of consumers over the years. With the new Vatika face wash, we are now expanding the Vatika franchise to give consumers a soap and paraben-free product for their daily face care needs.”
K Ganapathy Subramaniam, DGM, marketing (innovations), Dabur India, said: “The launch of Vatika face wash demonstrates Dabur's continued commitment to providing innovative natural skin care products of the highest quality standards, without compromise. Each variant of the new range has a unique ingredient that solves specific face-skin problems. Vatika Face Wash is dermatologically tested and is paraben and soap-free and has 100% natural actives.”
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