Dainik Bhaskar sees the glass half full to save water

India supports 18% of the world’s population with just 4% of the world’s fresh water resources. Every day, 350 million people in India do not get access to water, and yet privileged Indians overuse water by 1.5 times. Realising its responsibility as a media stalwart, Dainik Bhaskar has partnered with Federation of Hotels and Restaurant Association of India (FHRAI) to serve half-filled glass of water instead of full glass across 4,000 restaurants in India. This initiative is an extension to the n

26 Oct 2016 | By Dibyajyoti Sarma

This initiative was inaugurated during the FHRAI’s 51st Convention held in Indore on 22-24 September. Under this campaign, tent-cards displaying the message ‘the glass is not half empty, it is half full’ would be placed across 4,000 hotels and restaurants which are members of the federation. Serving half a glass of drinking water to the guests would ensure reduction in wastage of water as guests normally leaves the potable water unconsumed. Nevertheless, more quantity of water will be served if guests ask for it. 

The convention also witnessed the unveiling of the second comic Sundarvan Adventures: The Big Blackout by the dignitaries present. The comic series intend to spread awareness towards responsible consumption of water, electricity and food.

As part of this campaign, according to a research conducted by international market research agency Market Sapiens, 16 million litres of water are wasted everyday on an average as every single visitor in a restaurant leaves 73 ml of potable water unconsumed on the food table. This translates into a staggering yearly wastage of 5.84 billion litres. If conserved, the wasted water would have met the requirements of a city for 4 days. In light of these facts, Dainik Bhaskar’s partnership with FHRAI has assumed greater importance.

Girish Agarwal, director, DB Corp, said, “We believe that this path-breaking initiative is the need of the hour and is in line with our vision of enabling socio-economic change.”

Bharat Malkani, president, FHRAI, added, “I am hopeful that we would be able to sensitise citizens through this partnership.”

Tags : Dainik Bhaskar,Federation of Hotels and Restaurant Association of India,FHRAI,Girish Agarwal,Bharat Malkani;