The Harvard Business Review, in a June 2022 article titled, Why Marketers are returning to traditional advertising, highlighted that a shift is underway in the advertising spending and that traditional mediums, such as newspaper, radio, TV and events are the key beneficiaries. 

DB Corp’s entry into the top 10 is a strong indicator of this trend. With a clear focus on ensuring high quality content for its readers and being at the forefront of innovation for the industry, it has not only maintained its leadership position, but further strengthened it in key markets. This is the result of the strong journalistic practices followed while keeping the reader at the centre of all efforts. 

Girish Agarwal, director, Dainik Bhaskar Group, said, “Dainik Bhaskar Group has always believed that print media is the most trusted medium and our focus has always been on ensuring that our readers are at the centre of all our efforts. It is heartening to note that we are the only Indian Language print media company in the Top 10 amongst several multi-modal media giants. This is a testament to our teams’ hard work and innovation that not only helped in withstanding the challenging times of the pandemic but also strengthened our leadership position in the industry, making us a preferred partner for our clients.”