Dainik Bhaskar Group wins ABCI, Power Brand awards

Recently, the company won two coveted awards from the Association of Business Communicators of India (ABCI). Meanwhile, the company was named the ‘power brand’ in the media and entertainment sector at the Indian Power Brands 2016 Awards organised by the Planman Media.

The group received the ABCI awards in the categories ‘prestige publication’ for its brand manual and ‘Indian language publication’ for its in-house magazine Samvad during the 55th annual awards event held in Mumbai.

This is the 10th edition of the Power Brands Awards, which was organised in New Delhi. The awards were conferred by the hands of minister of minority affairs Najma A Heptulla.

“We are greatly encouraged by such prestigious awards, which recognises Dainik Bhaskar’s efforts in brand building, particularly in a diverse environment like India,” said Vinay Maheshwari, senior vice-president, sales and market development and brand marketing, Dainik Bhaskar Group. “Our biggest endorsers are our readers who continue to believe in our product and brand proposition and have stood by us. Their experience of the Bhaskar brand is of foremost importance, which also continues to drive our brand and product development activities. These recognitions are dedicated to our readers and business associates and we thank each one of them for their support.”

The ABCI is the first organisation in India to have successfully launched the concept of accreditation programme in India for business communicators and the public relations fraternity. For the past 51 years, ABCI has been organising the annual awards night to recognise and reward outstanding talents in business communications. These awards are considered to be the ‘Oscars’ of business communications in India.

The Power Brands Glam Summit event, pioneered by Planman Media, is one of the topmost annual brand summit forums in Asia that celebrates the continent’s most valued and successful brands.