The group, India’s largest print media conglomerate, has always reflected the ethos of a socially concerned organisation. It has been at the forefront undertaking innovative, high impact marketing initiatives with very successful results. The group continues to fulfill its commitment to its vision of being ‘the largest and most admired media brand enabling socio-economic change’. The group’s ‘Zidd Karo, Duniya Badlo’ campaign urges all to take determined steps towards creating a better world. The campaign has been trending amongst the top few positions and has registered more than three million video views on Facebook.

Kaacon Sethi, chief corporate marketing officer, Dainik Bhaskar Group, said, “We launched one of the largest integrated campaigns ‘Zidd Karo, Duniya Badlo’ in 2016. A worthy paid - owned – earned - shared case study, this campaign has won several medals both nationally and internationally. Since we are extremely selective and discerning about the marketing endeavours the organisation submits in the form of various campaigns with high impact messages, the recognition received at a prestigious platform as Abby’s is tremendously encouraging. The campaigns were awarded not only for communication content and aesthetics but also for their return on investment.”

At Publishers Abby, other gold medal winners besides Dainik Bhasker group were Jagran Prakashan with two gold mentals and Mathrubhumi Printing & Publishing, Chitralekha Group and RK Swamy BBDO with one gold medal each.

For Jagran Prakashan, the first gold came for Dainik Jagran’s campaign, ‘A newspaper galvanizes communities to revive 4,000+ lakes’ in the Best promotion of a CSR / cause-related marketing initiative in traditional or online space category. The second gold was for Dainik Jagran’s campaign, ‘Crowdsourcing imagination to create the newspaper of the future by the future’ in best brand innovation in newspapers printed or online category.

Mathrubhumi Printing & Publishing won a gold for Mathrubhumi Yatra’s campaign, ‘Yatra TVC’ in the best marketing of a printed magazine category. Chitralekha Group won a gold award for its ‘Pollution Chokes!!!' campaign in the category of ‘Most creative cover design for a printed magazine and RK Swamy BBDO won a gold award for HT Media’s campaign, ‘HT Kala Ghoda Arts Festival’ in the Best Publishing Brand Activation category.

In total, 21 Publishers Abby Awards were awarded this year. Of these, seven are gold, eight are silver, and 6 are bronze.