According to the newspaper publisher, the creative for the campaign has garnered much interest among the masses. The newspaper used the three monkeys of Mahatma Gandhi, but the messaging comes across as contrary to the teachings otherwise attached to them.

Alok Sanwal, COO, Dainik Jagran INEXT, said, “While celebrating Gandhi Jayanti as Swachhta Diwas, people mostly remained focussed on the litter and garbage around. Dainik Jagran INEXT, sticking to its DNA of being a futuristic media, only broadened the horizon and revoked the true sense of Mahatma Gandhi’s message of a clean society and not just roads.”

The idea behind this campaign is to encourage people to not to ignore the wrong happening around them. And waiting for someone else to raise voice is also not an option. Following the Gandhi’s principle of ‘be the change that you want to see’, the voice of the readers against all wrongdoings in the society is being empowered with Aawaz Uthao campaign.

People witnessing the dark side of the society can capture the incidents and scene through various digital mediums available and share them with a responsible media – Dainik Jagran INEXT. The news daily will not only print the story but also ensure highlighting it on various platforms before the concerned authorities. 

Dainik Jagran INEXT is an urban broadsheet launched in 2006 that has grown to have 12 editions spread across four states, since then. Born with a vision to cater to the youthful reader in his day-to-day lingo, it has proved to be a disruptor in the field of media.