The agreement, which covers the Pico range of digital UV inkjet printing press equipment and related consumables for the Indian subcontinent territory, namely India, Bangladesh, Nepal and Sri Lanka, follows similar agreements covering the MEA region and South Africa.

Amitabh Luthra, managing director, Printers Supply, said, “Dantex, with its many years of experience in the packaging industry, has an excellent understanding of market requirements and is a trusted solutions provider. Having a similar mindset, we felt that it would be an ideal and constructive partnership.”

He added that there is a marked increase in short-run print jobs as the Indian label market is expanding and obviously digital is the only way to go to meet this demand. “In terms of print quality and cost economy, the PicoColour and PicoJet cater to key market requirements and customer needs,” he said.

“Printers Supply is well-placed in the Indian sub-continent to provide service and support to their customers in their digital journey,” added Simon Cosh, digital business development manager for the Dantex Pico range. “The Pico range offers high quality, efficient solutions with low cost of ownership and we look forward to supporting Amitabh and his team in delivering commercial success to label printers in this region and helping them become more competitive.”