Gupta saw the machine at work at the HP demo centre in Singapore and decided to go for it. In any case, Hannu has a 15-year long association with HP. “I am fan of HP,” Gupta told PrintWeek India during Media Expo Delhi. He added that the machine was installed around 15 days back and was running smoothly.

Beside the new kit, Hannu already has a HP Designjet L26500 and a HP Latex 570, besides two Exceljet kits.

The HP Latex can handle all kind of media jobs, from outdoor and event banners to point of purchase, posters, vehicle graphics, backlits, textiles, and decoration applications, among others.

What attracted Gupta most about the machine is an eco-friendly solution as it uses water-based inks instead of solvents. Another attraction was the printing on textile media. Gupta sees a growing potential in soft signage as a possible replacement for flex, especially in the sporting market.

Another market where Gupta sees the use of the new machine is the home décor market.  

Hannu, which is in the business for the last 25 years, has a strong presence in in-shop branding, where it offers the complete solution.