1. Screen print is growing at an estimated rate of 30-40% and there is no dearth of jobs in the market.
2. As a printer, one needs to create a brand themselves, only then can they can demand the monies for the value-additions created by them.
3. Having a marketing team is essential. And so is a brochure or samples to educate the customers about various possibilities with print.
4. Screen printers should invest more on designers and visualisers. According to Mistry, the contribution of inks in screen is 45% and that of designers is 50% while the input as a printer input is only 5%. He urged the printers at the able to invest in these factors.
5. Arriving at a proper costing is essential to continue to be in business. Wadekar said, “Most don't do this. With the value addition you provide, you can demand the price and be firm on the pricing.” Costing should include all the factors, right from your mobile bills to maintenance etc.