Dell is India’s most trusted brand, Jeep ranks second

The mobile phone brand of Samsung is at sixth spot and the leader among mobile phones. LG’s television makes to seventh rank and is also the leader in the consumer electronics super-category. The eight most trusted brand rank is held by Aviva Life Insurance. Maruti Suzuki is at nineth position and is followed by the State bank of India at tenth slot.

Meanwhile, Tata Group has the largest number of brands, 23, in the most trusted list. Godrej has 15, Amul has 11 and Samsung is represented in eight categories. LG, Honda, Cadbury’s, Nestle, Parle and Dabur are represented by seven brands each. A significant achievement for Dabur is that its brands are leaders in each of the categories represented.

TRA’s Brand Trust Report 2019 is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Brand Trust Matrix of TRA.

This year’s study involved 15,000 hours of fieldwork, covering 2,315 consumer-influencers across 16 cities in India, and generated five million data points and 9,000 unique brands, from which the top 1,000 brands have been listed in this year’s report.

Indian Statistical Institute is TRA’s statistical partner for the research methodology.

Among India’s 1,000 most trusted brands in BTR 2019, there are total 39 super-categories and 289 categories.

The categories with the maximum brands are F&B and FMCG contributing to 26.8% of the total brands in the list. Some of the category leaders in Brand Trust Report 2019 are American Express (all-India rank 12) from Credit Cards, Otto (all-India rank 23) from Menswear, Muthoot Finance (all-India rank 24) from Financial Services, Tanishq (all-India rank 14) from Jewellery, Kangaroo Kids (all-India rank 15) from Pre-School, Mictrotek (all-India rank 417) from Inverters, Discovery (all-India rank 348) from Factual Entertainment, Astral (all-India rank 994) from Pipes, Amway (all-India rank 553) from direct selling, and Kent (all-India rank 476) from water purifiers.

N Chandramouli, CEO, TRA, said, “Without trust, the entire engagement of a brand becomes ineffectual. The trust a brand generates is basis of all transactions that consumers have with the brand. The act of trust involves a voluntary transfer of resources — emotional, physical, financial or material — with no immediately visible, tangible or quantifiable commitment back to the trustor or consumer. Therefore the onus of building the trust-bond rests completely with the brand.”