Dettol handwash now in recycled plastic bottles
Dettol has introduced limited-edition recycled bottles for its handwash product. The bottle has a contemporary design in black highlighted by golden inscriptions. Certain proceeds from the sale of every bottle will go to the ASSOCHAM foundation for plastic waste recycling, among other environmental causes. With this launch, Dettol aims to reach conscious consumers who want to make a positive impact on the environment.
10 Oct 2020 | By WhatPackaging? Team
The new Dettol Liquid handwash Black is made with 100% post-consumer resin (PCR). It is available exclusively at Reliance Retail and Jio Mart in 200-ml bottles priced at Rs 99.
With this, Dettol also aims to take a formative step in the direction of addressing the plastic pollution problem which has further exacerbated amidst Covid-19. As part of the initiative, Dettol will continue its efforts to create awareness about the importance of handwashing to prevent the spread of illness through a 360 degrees media activation, while also driving awareness of this new 100% recycled bottle.
Pankaj Duhan, chief marketing officer, RB Health South Asia, said, “Being the leading health brand, we have partnered with our consumers to fight the spread of Covid-19 by propagating correct hygiene measures. However, it is also our responsibility to address the environmental concerns arising due to the increased use of plastic. This new product in a new package will not only protect customers from germs but also the environment.”
He added that RB is committed to creating a positive environmental impact through sustainable business practices. “On a global scale, by 2025, RB will have 100% plastic packaging for all products made using reusable or recycled material. Dettol 100% recycled handwash bottle is the first step in this direction in India,” he added.
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