DIC enters the Indian flexo market

Ramesh Arora, technical head (India & SE Asia) at DIC India, said, “Labelexpo India was an ideal platform to introduce Sun Chemicals technology products range in India. The new generation products portfolio offers unique, versatile, cost-effective and high performance solutions to the label industry.”

DIC claims that it has a unique preposition for flexographic printers, especially narrow web. “The Solarflex Technology is developed for the North American markets five years ago, and over the period has captured 68% market share in the region,” said Arora.

The SolarFlex inks, according to DIC, features flow optimisation for press performance, low odour for sensitive applications, fast curing for higher press speeds, and a colour strength that has been increased for finer anilox choices. The inks are intended for the printing of labels, tags, sleeves, tickets and other applications typically found in the narrow web market.

The company also claims that the inks are formulated without any volatile organic compounds and compliant with the strictest global regulations, the SolarFlex Nova SL range can increase color gamut and/or lower ink consumption.

“The ink will help reduce 50% inventory cost of a printing company,” said Raj K Sharma, general manager for flexo business, DIC India, said, “We have brought the same technology here from North America. The technology gives advantage of flexibility and cost effectiveness. We have unique formulation in the world and it is a great value and the main attraction for the printers.”

The printing ink manufacturing company is targeting to capture 10% share in narrow web flexo market share in coming two to three years. Presently, DIC India will importing flexo printing inks but gradually will setup a manufacturing facility in the country.

 “We are well connected in India and have global resources to serve the market. Attraction towards flexo is increasing because offset is becoming expensive technology. Flexo is about to meet the quality of offset in terms of resolution, speed and quality,” concluded Sharma.