Digital media primary source of violations: ASCI report
The Advertising Standards Council of India has released its half-yearly report (April-September) which claims that there's a 34% increase in complaints received as compared to the same period last year.
06 Dec 2023 | By PrintWeek Team
The claims there's a 34% increase in cases processed so far this year
Between April and September 2023, ASCI received complaints against 4,491 ads, as compared to 2,935 last year. Of these, ASCI processed 3,501 ads. 564 (16%) were flagged as potential direct violations of the law, which represents a 22% increase over the previous year. 35% of the total ads processed were not contested and were promptly withdrawn or modified.
47% of ads were found violative of the ASCI Code and the advertisements were recommended to be withdrawn or modified. 2% of complaints were dismissed.
Healthcare continues to be the most violative sector, constituting 21% of all processed ads, followed by classical education and personal care at 18% each.
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