Digital media primary source of violations: ASCI report
The Advertising Standards Council of India has released its half-yearly report (April-September) which claims that there's a 34% increase in complaints received as compared to the same period last year.
06 Dec 2023 | 3188 Views | By PrintWeek Team
Between April and September 2023, ASCI received complaints against 4,491 ads, as compared to 2,935 last year. Of these, ASCI processed 3,501 ads. 564 (16%) were flagged as potential direct violations of the law, which represents a 22% increase over the previous year. 35% of the total ads processed were not contested and were promptly withdrawn or modified.
47% of ads were found violative of the ASCI Code and the advertisements were recommended to be withdrawn or modified. 2% of complaints were dismissed.
Healthcare continues to be the most violative sector, constituting 21% of all processed ads, followed by classical education and personal care at 18% each.