According to Kishan Choudhary, managing director, Digital Print Hub, the company decided to opt for the machine to maintain its growth momentum, and also to meet the changing requirements of the business.

“We are happy to continue our ongoing association with HP, which will help us offer the right digital printing tools to our customers, and to expand our business. Through this partnership, we aim to achieve our vision and become one of the first print service providers in India to set up an exclusive digital printing setup offering best-in-class products,” Choudhary added.

Digital Print Hub was founded in 2016 with a toner machine to cater to the quick print segment in Jaipur and to feed the printing requirements of adjoining areas. 

Understanding the limitation of toner devices, the company partnered with HP to invest in HP Indigo 5600 to cater to the premium segment. This also helped increase the volumes. In the past three years, the company has established itself as one of the leading digital printers in Rajasthan. 

“The installation will not only revolutionise our photo printing requirements but also will open doors of printing jobs from the commercial and light packaging-printing segment. This will allow us to establish ourselves as the preferred digital print service provider in the state,” Choudhary said.

The HP Indigo 12000 offers smooth, superior print quality with HP’s unique photo enhancing ElectroInks and High Definition (HD) FM imaging and screening technology. It provides a holistic photo printing solution along with wide versatility, which will enable Digital Print Hub to produce the finest digital prints in B2 size. 

The machine also allows super fine photo applications using a range of media in different sizes to produce a wide variety of wedding/professional photo albums. This will ensure that Digital Print Hub will be able to produce specialty printing jobs.

A Appadurai, country manager, HP Indigo and PageWide Web Press, HP India, said, “Over the past few years, the digital printing industry has undergone a paradigm shift and has broadened the photo print industry with lots of innovations. Today, we have provided the power of innovation to our customers, and they are revolutionising the photo printing industry with the usage of the right colours, delivering high quality and cost-effective print in the fastest timeframe.”

The HP Indigo 12000 HD digital press is manufactured carbon-neutral and offers reduced production waste, a takeback programme, and energy efficiency. The Indigo ink is environmentally safe since it does not require any solvents, chemicals, or UV light. 

With this investment, Digital Print Hub aims to strengthen the business by venturing into big size albums, light packaging, gift boxes, wedding invites, sheetfed labels, and personalised amateur photobooks.