Dot N Pixel aims to touch two lakh A4 prints a month with Ricoh Pro C901

Manoj Kumar, chief executive officer. Dot N Pixel, started off his career as a graphic designer. Very soon, he was faced with the classic dilemma of an aspiring entrepreneur: to invest in an own venture or continue with the monotony of working for another venture. Looking back, he is relieved that he made the right choice.

Dot and Pixel was started in 2010 with the aim of being a creative agency that held corporate branding as its USP. Today, the company has been swiftly approaching the BOD segment post the installation of Ricoh Pro C901 digital production press with Creo controllers.

“We want to establish DNP as a 360 degree solution provider for all corporate identity jobs. The idea behind integrating a production unit with our designing strengths was based on the premise that if we can understand your creative needs better, why shouldn’t we help you turn it into a reality,” said Kumar.

The company forayed into digital printing with an entry-level press but soon added Ricoh Pro C901 press after it realised the potential of the market. Kumar said, “The East Delhi and NCR market holds great potential. We cater to customers such as Asian Paints, Orient BlackSwan, SRM University etc.” With two digital presses, the company has doubled its volume in last four months. The current per month print volume is 1.2 lakh A4 prints. “The target is to take it to 2 lakh prints by the end of this quarter. It’s doable,” he shared.

Commenting on Dot N Pixel’s growth Avijt Mukherjee, chief operating officer, Ricoh India said, “DNP sets the example for New generation entrepreneurs in Printing Business and Ricoh is committed to partner DNP's growth story.”

In addition to the presses, the company also has a battery of UV coating machines, perfect binders, and several finishing machines at its unit. Recently, the company shifted its finishing and quality inspection units to another facility which is closer to the exiting setup.

“Photobooks, VDP and corporate branding are three segments that will remain the core part of our business. We believe that quality is not an accident. The three pillars of ensuring a successful customer is to have a good creative idea, strength to implement the idea, and never compromise on the quality of inputs. This is primarily the reason why we use branded media like Nivea and Matrix for printing,” he said. For VDP, the company uses Fusion Pro Expression software.

Anjana Saha, National Business and Marketing Manager Production- Production printing, Ricoh India added, “Best part about DNP is their innovative approach. DNP is more focussed on customer fulfilment and that too into newer segments.”

The company majorly outsources the offset jobs that it receives from its existing clientele. Kumar, however, shared that setting-up an offset unit is one of the prime agendas on its radar for next financial year.