“For the first time in eight years, we will have the opportunity to present our machine and product innovations live to our customers and partners at Drupa. Whether it is cost pressure, sustainability or digitisation, the challenges in the package printing market have increased in recent years. Based on our unique portfolio of printing presses, we are presenting cutting-edge solutions and invite our visitors to discover, connect and participate in innovative technologies,” said Dr Sascha Witt, chief sales officer, W&H.

Featured at the W&H booth (Hall 15, Booth A51) are the live machine demonstrations, which are scheduled throughout the day. “A new highlight in flexo printing is celebrating its world premiere,” announces Dr Falco Paepenmuller, CEO, W&H.

In addition, state-of-the-art rotogravure can be experienced first-hand on a Heliostar II print station, which is W&H's most advanced gravure press for very high speeds and the most challenging substrates. The sustainable use of inks and materials along with energy-efficient drying will be front and centre.

Another focus is on automation and digital systems that increase efficiency. “We have continually developed our EASY family of inspection and assistance systems in recent years and will also be demonstrating advancements in this area to visitors,” Paepenmuller added.

During Drupa, W&H is holding an in-house expo, with more than 10 live machine demonstrations, in its 10,000-sqm technology centre at company headquarters in Lengerich, just two hours north of Düsseldorf. Visitors can experience technical highlights and pioneering applications in printing, extrusion, and converting of paper and plastic at W&H.