Drupa shopping: "Digital for books," says Gautham Pai

With Drupa 2012 in the offing, Gautham Pai of Manipal Technologies speaks to PrintWeek India about the dream kit he would like to invest in at the show.

28 Jan 2012 | By Samir Lukka

It is almost three months to the run-up to Drupa 2012, how do you rate your company’s performance in the current scenario?
We have focused our business on high-volume needs of customers from the publishing, banking, telecom and education sectors. Our exports revenue is from publishers of Europe and Africa who are leaders and have seen growth over the last year.

What investments are you focused on which you think is a must for your organisation?
Our investments are focused on a combination of (a) Book production in high volume – we are doubling the capacity (b) Digital publishing services for books and magazines (c) Warehousing and fulfillment. The low-volume books produced through digital production is a growing demand. We are looking for a technology that can enable run sizes of up to 1000 per book. 

Which product will you invest in to compete at the highest level?
We will invest in digital and offset technology.