DS Group’s two packaging designs qualify for World Star Awards
After winning the India Star and Asia Star Awards, in the consumer packaging category, two packaging designs developed by DS Group — ‘Pulse Mango Candy’ and ‘Rajnigandha Pearls’, have now qualified for the coveted World Star awards. The awards recognise the excellence in packaging design, enhanced user experience and innovation in product handling.
10 Sep 2018 | 13576 Views | By Rahul Kumar
The India Star award is given by the Indian Institute of Packaging, while Asia Star Award is by the Asian packaging Federation.
The packaging for ‘Pulse Mango Candy’ won the India Star Awards, while the ‘Rajnigandha Pearls’ compact dispenser won both the India Star and Asia Awards.
Shashank Surana, VP, new product development, DS Group, said, “We are excited about receiving recognition for two of our innovative packaging solutions. This is a cherished achievement for us, as we always strive to craft the best for our consumers and create an outstanding value for them. These awards are an excellent confirmation that our dedicated efforts towards innovation are widely recognised by the industry.”
The packaging of the ‘Pulse mango candy box’ is as distinct as the candy itself. The consumers looking for a unique table top pack find this candy box very appealing.
The new compact user-friendly ‘Rajnigandha Pearls’ dispenser allows controlled release of the elaichi pearls hygienically. The packaging enhances the functionality and the feel of the product, while offering ease of use, on the-move.
Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a strong presence in F&B, hospitality, mouth fresheners, tobacco, packaging and agro forestry. The group has strengthened its presence in F&B category by entering in dairy and confectionary segment. DS Group is committed towards premium quality products and credited with several innovations for nearly nine decades.
Some of its major brands include catch spices, catch spring water, catch flavoured water, Chingles-the mini chewing gums, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Rajnigandha Pearls, Pulse, The Manu Maharani and Namah.