Ogilvy won the Grand Effie for ‘Getting the fixer at home to fix more' for Fevikwik. It also won a further 28 metals, which included four gold, 13 silver and 11 bronze. The gold wins came for Vodafone (two), Brooke Bond Red Label and Hamam.

DDB Mudra won a total of 11 metals including three gold. Two of the gold wins came for Stayfree while the other was for Hotstar. It also won two silver and six bronze. The Womb won four gold, two silver and three bronze Effies. The Gold wins came for Saregama Carvaan.  

FCB Ulka and TBWA India won two Gold each for ‘Sindoor-Khela - No Conditions Apply' and ‘Blink to Speak' respectively.

Rediffusion Brand Solutions (The time travelling truck), HUL (Giving fight against dirt a karmic perspective), Titan Company (Before Happily Ever After) also won a Gold each on the night.  

Vikram Sakhuja, president, The Advertising Club, and chairperson, Effies, said, “Effies continues to have a place of pride and eminence in the life of every marketeer and advertiser. Winning an Effie is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the Effies is to reward and recognise brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”

Mitrajit Bhattacharya, co–chairperson, Effies, added, “The Effies 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 clients, 105 planning / agency heads, 15 media professionals and 26 specialists who adjudged the awards across Mumbai, Delhi and Bengaluru, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.” 

(Courtesy Campaign India)