EFI snaps multimillion dollar deal with Australian quick print major

The deal is expected to reaplce Snap's current 10-year old MIS system with PrintSmith Vision in over 180 locations spread through a period of 18 months.

 

"This deal will put Snap ahead of the market in terms of forward thinking technology infrastructure," said EFI chief executive Guy Gecht.

 

This robust partnership is part of Snap's business transformation project, named Project DNA, represents an AUD10m investment for Snap's wider IT transformation strategy.

 

"We started changing our strategic focus to bring technology to the fore not just in an operational sense but by trying to link operational with client-centric solutions together because we think that to survive and thrive in our sector, technology will be one of the things that will give us that edge," said Snap chief executive, Stephen Edwards.

 

Snap is the largest quickprint, marketing and website design chain in the southern hemisphere, with 162 centres in Australia alone. It also has significant presence in China, New Zealand, and Ireland, where it is the largest quick print franchise in the country with 24 centres.

 

Meanwhile, EFI announced the appointment of Marc Olin as its chief financial officer (CFO). Olin was most recently chief operating officer and interim CFO.

 

"Marc's business acumen, drive, and utmost respect inside and outside of EFI make him the perfect candidate for such a key role in driving M&A and organic growth to the billion-dollar mark and beyond," said Gecht.

 

The company also recently reported record first quarter revenue of USD194.6 million, up by 3% compared to the first quarter 2014 revenue of USD188.7 million