EFI upgrades to outperform at Pamex

“We see a bigger role for the Asia Pacific region, and there’s a tremendous momentum the company is seeing in India,” said Samir Gulve, managing director, EFI India.

 

Gulve who joined EFI as the managing director for India and global VP – engineering, earlier this year, stressed on one of the three mantras, EFI’s CEO Guy Gecht identified as enablers of growth in the printing industry, in general, and wide-format in particular – Imaging of things. The aim, according to Gulve, is to transform the print industry from analogue to digital printing, thereby adding value and boosting productivity.  

 

“EFI has invested significantly both locally and internationally in acquisitions, R&D and product development. As a result, new and existing customers here in India can be more than just competitive in the industry's highest-growth emerging markets.”

 

Gulve said, innovation is key, and the 16% of EFI’s revenue is spent in R&D in good times and bad. “The LED technology is a collection of low cost, less wastage, reduced labour and usage of broad substrate range; the Productivity Suites integrates components for profitability; the Fiery is the fastest RIP solution with highest colour standards among others, to name a few.”

 

The EFI exhibits at Pamex comes as the company continues its 30% expansion in India. The company’s Bengaluru facility is one of the company’s largest worldwide locations. “EFI employees in India drive many of the industry’s important printing software improvements – a segment where EFI is the leading innovator for advanced MIS/ERP, Web-to-print and digital production print workflow technologies,” said Gulve.

 

EFI’s Matan, the H1625 LED wide-format printers and Jetrion digital label presses will be represented by Arrow Digital. Sam Patel, managing director of Arrow Digital, said, “The vibes we received from the visitors who came to the show to see the new Matan are encouraging.”

 

He added, “Once the new strategy between the two companies is in place, we expect to install at least six to seven Matan presses in India.”