The printing solutions company which caters to photographers and direct photo studio businesses will utilise the HP Indigo 12000 HD digital press to venture in the new B2 size albums, pharma packaging and sheetfed labels.

With the investment, Ekta aims to digitally revolutionise the picture, packaging, and commercial printing segment. Unlike conventional printing methods, HP Indigo HD digital press allows high quality printing, allowing the users to achieve its maximum colour gamut. The HP Indigo press offers special colours like LCLM, LLK, VPVG for an enhanced output.

This installation will enable Ekta Graphics to provide a digital print solution in 20x30 size.

The HP Indigo 12000 HD digital press offers a holistic printing solution with an intelligent colour automation. It transforms the photo production to digital from silver halide or toner processes to provide high quality, maximum colour gamut, speed of production and media versatility.

It also helps in lowering environmental impact with silver-free technology, CO2 neutral manufacturing, and consumables recycling, resulting in a lower carbon footprint. The Indigo Ink is environmentally safe since it does not require any solvents, chemicals or UV light.

Nitin Sharma of Ekta Graphics and Printing solutions said, “We’ve been in the photo printing business for the last 75 years, and therefore, understand that the quality of output should be as precise as the capture has been, with an enhanced colour accuracy and image quality. By being the early adopters of HP Indigo 12K HD in photo printing business, we are committed to offer our consumers faster turnaround time with A-grade quality. At Ekta Graphics, we are on a mission to transform our business, achieving the highest standard of print quality, sustainability and quick service experience to our customers.”

He added, “the installation of the first upgraded HP Indigo 12K HD in India has given us an early mover advantage. We are confident that this will further enable us to offer unique and innovative printing solutions to our existing customers, while we acquire new ones.”  

Ekta Graphics has recently expanded its operations to work with brands to fulfill the light packaging and labels requirement with this new acquisition. To facilitate this expansion, HP Indigo 12K HD digital press will offer Print on Demand and other customised solutions to many brands and new startups in Uttarakhand and adjoining states.

Ekta Graphics has already been using HP Indigo printers for the past five years and are well-known for bringing innovative photo printing solutions in the Indian photo market using HP’s Indigo technology.

A Appadurai, country manager, HP Indigo & Pagewide Web Press, HP India market, said, “Technology is evolving rapidly, and in the last 11 years, HP Indigo presses have revolutionised the photo industry completely, taking our products and its capabilities to the amazing photographers. Along with the finest photo labs in the country like Ekta Graphics, we have been able to transform the lives of the photographers by offering them world class photo printing solutions. Beyond technology, the unlimited possibilities and the newest range of sizes including 30x40 photobooks will create the next wave in the photo industry.”