Ashwani Kumar Sharma, president and CEO, Aseptic Liquid Packaging Business at UFlex, said, “The goal was to devise a strategy that highlighted the crucial fortification while also protecting the finished product inside. The basic brief was to emphasise the solution's major component, Zinc—the most vital nutrient, so that it receives extra customer attention. What Asepto in turn came up with is the unique 3D holographic packaging solution, drawing attention with an interactive packaging. Overall, the packaging has not only proved to be the ideal match facilitating clear communication to consumers, but also highlighted the product's USP.”

The six-layer packaging ensures that external media such as bacteria, light, and air do not contaminate the liquid ORS packed, and that the product contents stay sterile. As a result, the ORS solution has a long shelf-life without having preservatives.

“Adding credence to our winning pack is the recent endorsement by SIES SOP Award 2021 for Asepto’s exclusive packaging for FDC’s ORS+Zinc Solution Electral Z+ (Delicious Orange Flavour) in our value-rich holographic packs.” Sharma added. 

Nandan Chandavarkar, joint managing director, FDC, added, “Packaging is extremely vital for the ORS category for the simple reason that the content is sensitive in nature and is aimed at boosting immunity. The launch is an extension of our flagship brand Electral with Zinc, marketed as Electral Z+ (ORS +Zinc Solution) RTD is available in a 200-ml pack, in orange flavour. The co-packaged ORS+Zinc solution contains a number of critical components that require extra consumer attention in order to make the best health decision. Since these ready-to-drink solutions are widely available in pharmacies, shops, and health centers, this new packaging needed to stand out. Our main focus was to highlight the Zinc Plus fortification hence was apt not to use a normal printed pack.”

He added, “The Asepto packaging experts have collaborated closely with our team to develop a unique packaging, featuring an eclectic mix of aesthetics and pack functionalities, upholding our brand ethos. On the retail shelves, the new packs look fantastic.”