Elephant revamps Witlinger beer's packaging

In a re-branding process, Pune-based Elephant has designed the British bulldog as Witlinger beer’s mascot. The idea behind the new packaging design was to communicate the British legacy of the beverage company.

12 Jan 2018 | By Priya Raju

Highlighting the thought behind creating the new packaging design, Ashwini Deshpande, co-founder and director at Elephant, said, "While many craft beers try to keep their origins ambiguous, here was a brand that wanted to convey its British origin unabashedly."

"We decided to leave the cliched British iconography and found a true hero in British bulldog. The idea is to bring various facets of the persona to life on aligning with each of the crafted brews,” Deshpande added.

According to Elephant, the new design with British bulldog as a mascot characterises Witlinger's true British origin and conveys a message of being bold - with a lot of attitudes, honest and fun.

Speaking about the brand’s new design, Anuj Kushwah, managing director, and founder said, “This is an exciting time for Witlinger as we are showcasing our true identity and characteristics of being very British and honest with what we do which is making sincere and honest craft beer. This definitely adds fun to drinking good craft beer with the great bold design."