Epson sells more than one million InkTank printers in India

Ideal for home and office use, InkTank affords ultra-low-cost, hassle-free printing without having to compromise on performance or quality.

According to Cyber Media Research (CMR), the inkjet printer market in India has been growing rapidly at 8% per annum for the last three years and is expected to touch 14.8 lakh units this financial year (2015-16). In this, Epson sold 422,000 inkjet printers in 2014-15 and had a value market share of 51%.

The company said Epson’s research in emerging markets like India showed that consumers here are quite distinct and that they are clear that the value proposition for any product must make sense to them above all else. In this context, Indian consumers indicated they wanted the freedom to print, without having to worry about high ink costs, the inconvenience of replacing cartridges and the environmental impact of lasers.

Epson’s unique Micro Piezo printing technology allowed the company to create a solution that exactly met customer requirements. This solution was InkTanks. They did away with expensive and inconvenient cartridges. They made printers that could be refilled with ink simply, quickly and cheaply.

The company said when the product came to India, commercial customers were the early adopters. Home, corporates, enterprise followed.

Speaking about Epson’s success with InkTank printers in India, Siva Kumar K, deputy general manager IJP, sales & marketing, Epson India, said, “A continuous focus on creating customer value has helped Epson gain huge market acceptance within a short period, culminating in market leadership in the Inkjet printer category. Epson, with our unique and highly reliable Micro Piezo technology, was the pioneers and the first to launch InkTank printers in India. We have a built a huge amount of trust and faith in this product and the very fact that we have sold over one million InkTank printers in India is a testimony to that fact.”

Epson India had a turnover of Rs 1,078 crores in FY 2014-15 and expects to close this fiscal at a turnover of Rs 1,300 crores.

Epson India was incorporated in 2000. Headquartered in Bangalore, Epson markets and supports inkjet printers, inkjet all-in-ones, projectors, point of sale printers, scanners, dot-matrix printers, label printers, professional graphics printers and industrial robots.