Erica Digital bets on Konica Minolta to scale printing ambitions

In Surat, a hub of India’s printing industry, Erica Digital has doubled down on its growth strategy with a fresh investment in Konica Minolta’s AccurioPress C12000

Launched in 2020 amid the upheaval of the Covid-19 pandemic, the firm has carved out a niche serving designers, creative agencies, and retailers with tailored print solutions. This latest move signals its intent to capture a larger slice of a market increasingly driven by demand for high-quality, bespoke printing.

Under Vinod Vaviya's ownership, Erica Digital has built its reputation on agility and precision. Its five-person team, trained to handle complex pre-press and post-press tasks, produces everything from brochures and visiting cards to stickers and booklets.

The acquisition of the C12000, which joins an existing AccurioPress C6085, enhances the firm’s ability to manage high-volume orders without compromising quality. “We chose Konica Minolta for its reliable, high-speed machines that ensure consistent output,” said Vaviya. “The C12000’s speed and flexibility have made it a cornerstone of our operations.”

The partnership with Konica Minolta, which began at the firm’s inception, has been pivotal. The Japanese manufacturer provided extensive training and ongoing support, enabling Erica Digital to integrate the new equipment seamlessly. “Konica Minolta’s team ensured a smooth process from installation to daily operations, helping us extract maximum value from the machines,” Vaviya noted. "The C12000, installed a year ago, has delivered steady returns, particularly in image quality and operational efficiency, though the C6085 initially outperformed it in the early months." 

With plans to add another Konica Minolta press, the firm is poised to expand its reach.

India’s digital printing sector, valued at roughly INR 271-billion in 2024, is growing as businesses demand personalised marketing materials. Erica Digital’s investment aligns with this trend, positioning it to serve new client segments while maintaining its lean, responsive model. The C12000’s ability to handle diverse print jobs has already bolstered the firm’s output, and Vaviya is optimistic about future gains. “We expect even stronger returns as we scale and tap into new markets,” he said. For now, Erica Digital’s calculated bet on technology and training underscores its resolve to thrive in a competitive landscape.