Esko to acquire MediaBeacon

MediaBeacon supplies a suite of digital asset management tools mainly to the US market through direct distribution and strategic OEM partnerships in retail and consumer packaged goods to media, print and the public sector.

Speaking about the acquisition, Esko president Udo Panenka said, "It is Esko's strategy to digitise and integrate the entire packaging production workflow from design all the way to finished packs and displays in the store. With this acquisition, we further our transformation from a pre-press solution provider to an end-to-end supplier in the packaging world.”

CEO and founder of MediaBeacon Jason Bright would assume the role of chief technology officer to ensure a smoother integration process.

"Increasing pressure on error-free and timely production of brand expressions across a diverse media range like packaging, in-store displays and online and printed advertising, turns an integrated DAM solution into a cornerstone for both print service providers and brand owners. Adding MediaBeacon tools and expertise expands the Esko Software Suite and brings to market a production workflow solution that keeps pace with the challenges of organizations around the globe."

MediaBeacon was previously known as BrighTech and specializes in developing technology and solutions to enhance corporations.

MediaBeacon’s general manager, Brett Robertson said, "Esko's expertise with packaging assets, including structural design and 3D virtual mockup technology, broadens the scope, depth and breadth of the integrated solution dramatically and will surely also excite our customers."