Essel’s Ashok Goel says: Want to sell more tubes to non-oral care category

For Essel Propack, the stated objective is, "We want to sell more and more tubes to non-oral care category and we have put in place both the capacities and capabilities required to handle the non-oral care business across the globe." Vice chairman and managing director, Ashok Goel in a conversation with PrintWeek India’s Ramu Ramanathan.

01 Dec 2014 | By Rushikesh Aravkar

Essel holds 33% global market share in oral care category, which is only 58% of the revenues. The rest 42% comes from beauty and cosmetics, pharma and health and food.

“Our diversification into the non-oral care category such as beauty and cosmetics, pharma and health and food have increased our market size three-fold and our immediate target is to get 50% of revenues from this sector,” said Goel.

Essel Propack reported a 34.1% increase in its consolidated net profit at Rs 38.46 crore for the second quarter ended September 2014.

In this interview, which will be the highlight of PrintWeek India’s upcoming issue dated 10 December, Goel also speaks about tube market, production best practices, challenges to export out of India, delivery models and innovations among other topics.

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