Essel Group launches new Marathi newspaper

Despite what the naysayers may tell you, print is here to stay. It's 2017 and a new weekly print newspaper is launched in Mumbai.

06 Dec 2017 | By PrintWeek India

Essel Group, on Tuesday, unveiled its first print offering Zee Marathi Disha, a weekly newspaper serving the Marathi readership.

Maharashtra chief minister Devendra Fadnavis unveiled the first copy of Zee Marathi Disha at the launch event in Mumbai.

He was accompanied by Mumbai city mayor Vishwanath Mahadeshwar, former Union home minister Sushilkumar Shinde, Union minister of state for social justice Ramdas Athavale and Maharashtra Navnirman Sena (MNS) president Raj Thackeray, Rajya Sabha MP Subhash Chandra and Zee Marathi Disha editor-in-chief Vijay Kuvalekar.

Vijay Kuvalekar, editor-in-Chief of Zee Marathi Disha, said, “In the cluttered news space with multiple news formats, there is a lacuna of single aggregator which brings together the entire array of content suitable for family. Credibility and in-depth analysis is lacking in modern times. The reader is looking for solutions from experts which can cater to multiple people in the same household.”

The 44-page weekly aims to be a family favourite with Marathi editorial content covering range of genres including current affairs, business, health, entertainment, and technology.

Zee Marathi Disha will be available to readers in 130 towns across Maharashtra, hitting newsstands every Saturday and through subscription.