“We are proud to announce that the company has installed 54 Maxima Exb-35 since its humble start in 1987. Out of this 12 machines were sold last year,” said Jitendra Patel of Excel Machinery.

The 25x35.5inch automatic die-cutting machine is targeted at the mid- and large-sized packaging firms. Patel further added, “We have added features which assist smooth operation and self-diagnosis for faulty set-ups plus various safety measures to the machine.”

The machine can be equipped with an optional feature of zero-gripper system which is useful for producing large size cartons especially for textile packaging. “It helps in reducing wastage caused due to gripper allowances and makes the printer more productive,” said Patel.

According to Patel, there is awareness among Indian printers regarding the significance of automation. Patel said, “With high speed presses in the market, the Maxima can replace four manual die-cutting machines and thereby increase production speeds as well as save labour costs.”

“In terms of precision and performance, we are not far behind the European machine, but in terms of value and return on investment, we are certainly a better option than most Chinese machines." The last three years has seen Excel investing Rs 2-crore in expanding its plant both in machinery and space. 

“We are now producing 18 machines per annum, and are targeting production and sale of 25 machines next year,” said Patel.